Social media marketing has recently been used by many people, especially for small, medium and giant business actors. The existence of social media marketing will provide many advantages, one of which can reach many target buyers from various regions. So what are the types of social media marketing? Here is the explanation for you.

Types of Social Media Marketing

1. Facebook

There are many types of social media marketing, one of which is famous from the past until now, namely Facebook. Generally, users of this social media are used by people with an age range of 18 to 45 years. Then for industries that offer products on this platform, starting from retail banking, fashion, sports and many others.

Many are interested in using Facebook, because you can connect many features from almost all social media platforms. This will make it easier for you to market the product. If you are a business person, then you can use Facebook for various content, run ads, provide support to customers, and can establish interactions.

2. LinkedIn

Generally, people who use this type of social media marketing are individuals who are in the age range of 25 to 45 years. For industries that generally join LinkdIn, these come from B2B including law, manufacturing, technology, employment, to marketing. For those of you who are within the scope of a B2B organization, you must join LinkedIn, because it is profitable.

3. Twitter

This Twitter has been accessed by many people, approximately 321 million people with an age range of 18 to 45 years. Industries that use this platform a lot are B2B and B2C. ranging from technology, news, retail, entertainment, telecommunications, sports, travel, BSI, and also telecommunications.

For Twitter users, they will be much more technologically aware and literate. So that Twitter is used as a place to find a lot of information. Especially for B2B and B2C brands to publish their content. Don't forget to offer products, you must use hashtags that match the type of goods offered.

4. Instagram

More than 1 billion people in the world have used the Instagram platform. Because in addition to a lot of entertainment, social media marketing also has a lot of features to offer. Starting from uploading photos, Ig stories, Ig Tv, telephone, short messages, search fields, to a special section for shopping. Industries that control Ig are from B2C, such as fashion, retail, food and others.

The conclusion is that today there are many types of social media marketing. Some of them are facebook, linkedin, twitter, and also instagram. Each of these platforms has its own advantages, and each has its own target market. However, of the four platforms, Instagram is still in great demand than the others.

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Types of Social Media Marketing